How can we begin to communicate a complex idea or action using an economical
\ncombination of words, type, and image?<\/p>\n
Identity design is a critical skill practiced by graphic designers. Before an entity (be it a
\ncompany, organization, or cause) can create collateral, launch websites, pitch products
\nor conduct campaigns, that entity must have a well-conceived identity. A well-conceived
\nidentity, however, is not just a memorable mark (logo), it is also a carefully considered
\nsynthesis of language and typography, image and environment. For this unit, students will
\nattempt to encapsulate a socially responsible cause (e.g. light pollution, or eliminating
\nland mines) using a simple yet sophisticated combination of words, type, and image. The
\nresulting logos or logotypes may serve as a catalyst for further investigation into identity
\nsystems, messaging, or audience engagement.<\/p>\n
1 Week: Communicate a complex issue using minimal content and form (identity design)
\n3 Week: Add additional layers of content and form by creating an identity system or visual
\nlanguage. Using your new visual language, explore unconventional methods and media for
\ncommunicating your cause.
\nDownload write-up<\/a><\/p>\nExtended Portion<\/h3>\n