å April 2016

Project

Form a critical response to the new Rhode Island Tourism logo and/or campaign. Your response can be any media and take any form (and should not necessarily be a logo or campaign).

Meet in small groups to discuss and form a point of view, and then work collaboratively or individually to execute your critical response.

Post your work by 5:00 on the second floor for a walkabout immediately following.

Readings/Reference

RI Logo Controversy Press Coverage
NYTimes
The Guardian
AdWeek
AP
RI NPR

Design Community Reaction
Brand New Review
Reddit
Local reaction

Crowd-sourcing contest emerging
Local designers respond

RI Tourism
Visit Rhode Island website

RI Identity Presentation
Logo Design Presentation (alternate logos + taglines)

Other Destination Branding
“Best and Worst” Tourism Logos
Canada (Bruce Mau)
I love New York / Catskills (Milton Glaser)

Deep Reads
RI State Tourism Hearing

Internet Reaction

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