Unit 5: Overview & Assignment

Question:
How can a minute be defined by the designer and clearly understood by the viewing audience?

Overview:
TIME is one of the fundamental constructs of human experience. As designers, it is an essential in shaping both our processes and our products. We communicate by creating hierarchies — how a viewer encounters a sequence of events, how long it takes the eye to scan a fixed two dimensional surface (an image, text, diagram, etc.), the pacing and order in which our designs are viewed—all of these considerations are the foundation for constructing creative and dynamic visual communication.

The role of time in Graphic Design continues to expand and contract in all sorts of ways. There is more to comprehend, less time to spend on each encounter, greater networks to span, and larger audiences to reach.

Learning objectives:
– Perception: To develop a critical awareness of how time affects the reading of a design.
– Framing: To understand how framing (composition, in particular) affects meaning.
– Editing: To play with sequencing as a critical component to narrative
– Production: To be subjected to and practice with movie editing software

Assignment:
How can a minute be defined by the designer and clearly understood by the viewing audience? Make a video that lasts anywhere between 45 seconds and 1 minute and 30 seconds; QuickTime FORMAT (.MOV; H.264; 720p)
Movies should ideally be less than 100MB, with dimensions no larger than 1280×720.
Movies larger than 250MB will be rejected.
Movies should follow this naming convention: instructorlastname_yourusername.mov (ex: wedell_jpark01.mov)
Your name and instructor’s name should also appear at the beginning of your film.
Kickoff: November 17th
First Review: November 24th in section
Final presentations: December 1st
NOTE: Deliver videos to John Sunderland (3rd floor Type Shop) by 1PM MONDAY NOVEMBER 30th

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